5 Zero-Dollar Guerrilla Marketing Strategies for Small Businesses

 Description: 

Discover low-cost marketing tactics to boost your small business. Learn about viral, presume, experiential, wild posting, and grassroots marketing strategies. Examples include Coca-Cola, KitKat, Starbucks, Puma, Skinn Perfume, and Ola and Uber.

Blog:

Are you struggling to attract customers to your small business? Do you think that merely starting a business is enough to bring in people? If so, you’re not alone. Many small businesses shut down due to the false notion that customers will automatically come to them. To overcome this problem, you need to implement low-cost marketing strategies.

In this blog post, we’ll discuss 5 zero-dollar guerrilla marketing strategies that can help you gain traction for your small business.

1. Viral Marketing: 

This type of marketing works on extreme emotions that inspire people to share content. To make this work, create content that evokes strong emotions, like Coca-Cola’s “Share a Coke” campaign. Remember, the key is to register extreme emotions and unexpected delightful surprises.

2. Presume Marketing:

      This marketing tactic involves displaying your products in an unusual way. Examples include KitKat and MacDonald’s advertising campaigns. By presenting products in unexpected ways, you can create viral content that attracts traffic from all over the world. 

Source: Google Attribution

The Puma brand campaign is a prime example of how a brand can go viral.

3. Experiential Marketing: 

This tactic allows high-targeted customers to experience your products as a gift to earn their trust and make them promoters. Starbucks does it, and so does Skinn Perfume from Titan, which provides free samples to customers who travel business class on Jet Airways flights.

Another great example

Coca-Cola "Small World Machines" got viral. 

It got viral because it was able to create an extreme emotions. 

4. Wild Posting:

      Display your visual graphics, images, or print ads in unusual ways. This type of marketing creates an initial feeling of shock that later gives way to a smile. The result is viral content that can attract more traffic than you ever imagined.

5. Grassroots Marketing: 

Connect with a community of people based on geography, psychography, ethnography, or demography. Ola and Uber targeted the student community by offering free rides or cashback offers for downloading and sharing the app with others.

    

By implementing these zero-dollar guerrilla marketing strategies, you can increase your small business’s visibility and attract customers without breaking the bank.